Rosanna MASIOLA, Renato TOMEI, Gender in blackness: Stereotyping in children’s literature, media and political discourse


Abstract: This paper features the strategies of gender stereotyping enacted by hegemonic groups in the sphere of institutional ‘dialogue’ and advertising discourse. The sequence of themes interfaces diachronic variation and cross-cultural differences (Italy, UK and USA). The stigma imposed on blackness in the Western world started with the translation of the Song of Songs, as perpetuated by the Latin translation Nigra Sum Sed Formosa, whereas the original gave: ‘I am black AND beautiful’.

Keywords: gender; stereotyping; racism; black; ethnicity; translation; parody; institutional clash; advertising; colonialism.

To cite the article: MASIOLA, Rosanna. “Gender in blackness: Stereotyping in children’s literature, media and political discourse”. International Journal of Cross-Cultural Studies and Environmental Communication 2.2 (2013): 121-137.


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