The construction of reality in postmodern societies is related to complex make-sense processes, based on both mediatization and networking. Since the decentering effect of new media increased the multiplicity of understandings, interpretations, and assessments of current messages and events, the political rhetoric, and the strategic communication (advertising campaigns and lobby) that usually support the sitting of megaprojects during years, had to face the impact of the network form of the public sphere that featured new modes of talk and mobilizes convergence between experts, activists, bloggers and social networks as a public node.
François Lyotard, The postmodern condition: A report on knowledge, Ed. Manchester University Press, Manchester, 1979, p. 16-21
Keywords: Rosia Montana, RMGC, NGOs, media campaigns, interconnected public sphere, public opinion node