Abstract: This study examines the specific features of Bulgarian political rhetoric and the subject area of particular interest for this research is the election campaign (2014) in Bulgaria for Members of the National Assembly (MPs). Bulgarian candidates for MPs send and broadcast messages, appeals and slogans where they proclaim both new programs and traditional ideological principles of governance. The investigation focuses on specific verbal and visual elements of political party websites, political blogs and linked spaces throughout social networks, especially featuring their public presentations during the election campaign. The paper displays the summarized results of the research aspect focusing on the arguments of virtual and media political communication during the election campaign which has diverse ramifications.
Keywords: pre-election rhetoric, argumentation, Bulgaria, Parliamentary Election